Who Are You?

"Always be a first-rate version of yourself."~Audrey Hepburn

Who are you? Really, who are you? Not what you do but what makes up who you are? In business are you authentic or are you playing the "business game?" Are you a second rate version of someone else? Why?

In this new economy, authenticity will be key to growing your business. So I ask again, Who are you? When I ask this question at networking events, people give me a blank stare and start to tell me what they do. We've been trained to say what we do, but nobody asks about the person.

People buy from people. They don't buy from companies, stores, online...they buy from people. People that they know, like and trust.

Think about the question again...Who are you? When you come up with a good answer, start telling everybody who you are. You will find that business will come flocking to you when you are authentic and you let everyone else see that authenticity.

"Always be a first-rate version of yourself."