What Are You Selling?

"We are our most important product."~George Foreman

Listen to the man who has sold over 150 million products since leaving the pugilism ring. Do you realize that you must always sell yourself before you sell your product or service?

How do you sell yourself?

Our economy, while becoming more technically advanced is moving back to a relationship economy. It used to be the best whiz-bang thing won, now people want to know more about who is selling them the stuff, want to know more about how you do, what you do and if you are worthy of their business.

Have you thought about that lately? I hope so, because if you haven't then the "economy" is going to be getting you down. A shift is happening and you need to be aware of it or it will pass you by and without knowing it, you'll blame the economy for your lack of success...And not know the real problem with your business.

"People don't care about what you know, until the know how much you care." It's an old saying that is coming back into vogue. Start caring about your customers. Start building those relationships. Start by selling yourself.

"We are our most important product."

Law of Authenticity

"The most valuable gift you have to offer is yourself."~The Go-Giver

What does being Authentic mean? It means "not false, or copied, genuine, real."
What does Genuine mean? It means "is not counterfeit, free from pretense."
What does Real mean? "Actual rather than imaginary."

The Law of Authenticity works in all areas of your life. Business, family, all areas. You just don't become authentic when you are doing business, it is something that needs to be LIVED.

Authenticity not only improves your financial balance sheet, but it improves your life's balance sheet. How often do you think in terms of your Life's Balance Sheet?

Whatever it is that you sell, you can excel by adding value. Think about that. How can you add value to what you sell? Maybe you can add value by being a friend, showing that you care about someone, making people feel good about who they are?

At your next networking meeting, instead of asking people what they do for work, ask people "Who are you?" See what kinds of reactions you will get from them. Nobody asks about them, only what they can do for people. The old "What's in it for me" syndrome.

Like the book says, "What I'm here to sell you on is yourself." No mater what your training, no matter what your skills, You are your most important asset. People skills are required and the foundation of people skills is who you are. The most valuable thing you have to give to people is yourself. Want people skills? Then be a person. Be yourself. It's called Authenticity!

"The most valuable gift you have to offer is yourself."