Law of Authenticity

"The most valuable gift you have to offer is yourself."~The Go-Giver

What does being Authentic mean? It means "not false, or copied, genuine, real."
What does Genuine mean? It means "is not counterfeit, free from pretense."
What does Real mean? "Actual rather than imaginary."

The Law of Authenticity works in all areas of your life. Business, family, all areas. You just don't become authentic when you are doing business, it is something that needs to be LIVED.

Authenticity not only improves your financial balance sheet, but it improves your life's balance sheet. How often do you think in terms of your Life's Balance Sheet?

Whatever it is that you sell, you can excel by adding value. Think about that. How can you add value to what you sell? Maybe you can add value by being a friend, showing that you care about someone, making people feel good about who they are?

At your next networking meeting, instead of asking people what they do for work, ask people "Who are you?" See what kinds of reactions you will get from them. Nobody asks about them, only what they can do for people. The old "What's in it for me" syndrome.

Like the book says, "What I'm here to sell you on is yourself." No mater what your training, no matter what your skills, You are your most important asset. People skills are required and the foundation of people skills is who you are. The most valuable thing you have to give to people is yourself. Want people skills? Then be a person. Be yourself. It's called Authenticity!

"The most valuable gift you have to offer is yourself."