What Are You Selling?

"We are our most important product."~George Foreman

Listen to the man who has sold over 150 million products since leaving the pugilism ring. Do you realize that you must always sell yourself before you sell your product or service?

How do you sell yourself?

Our economy, while becoming more technically advanced is moving back to a relationship economy. It used to be the best whiz-bang thing won, now people want to know more about who is selling them the stuff, want to know more about how you do, what you do and if you are worthy of their business.

Have you thought about that lately? I hope so, because if you haven't then the "economy" is going to be getting you down. A shift is happening and you need to be aware of it or it will pass you by and without knowing it, you'll blame the economy for your lack of success...And not know the real problem with your business.

"People don't care about what you know, until the know how much you care." It's an old saying that is coming back into vogue. Start caring about your customers. Start building those relationships. Start by selling yourself.

"We are our most important product."